LUBBOCK — A Texas Tech University English professor’s invention is a finalist in the 1st and Future Super Bowl startup competition, which is sponsored by the NFL, Comcast NBCUniversal and the Mayo Clinic.
Professor Brian Still’s startup company, EyeGuide Inc., makes the EyeGuide Focus, a proprietary hardware and software platform that allows professionals to easily administer a 10-second test to check for potential neurological impairment.
EyeGuide Focus is a finalist in one of three categories of the 1st and Future competition, including advancements in protective equipment, technology to improve athletic performance and new therapies to speed recovery.
One winner from each category will be selected by a judging panel of former NFL players, entrepreneurs and medical experts, with the winning teams receiving $50,000 from the NFL and two tickets to the Super Bowl.
NBC Sports will livestream the full competition today at nfl.nbcsports.com.
“I feel honored to be a finalist, but I think we’re deserving,” Still said. “Focus works. Just last year we were featured on CNN because of Focus’ effectiveness during two different MMA fights in 2017 where we tested fighters before and after fighting, and we published peer-reviewed research last year as well on previous data collected. We also presented at a Department of Defense brain health conference.”
Focus can be used on sidelines or in the locker room for detection and recovery in any sport. Still compares it to “a thermometer for the brain.”